Matt Stockbridge, Growth Analytics Manager, Mondelez Our panel debated how to create a marketing effectiveness culture. Barriers we addressed included organisational silos and the ongoing […]
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Newsworks 2016 Shift Conference AdBlocking debate
Matt Stockbridge, Analytics Manager, Mondelez The idea here was for someone that speakers representing Advertisers, platforms and publishers would present their views on AdBlocking and […]
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Mondelez: ‘We welcome a bit of ad blocking’
Mondelez International is relaxed about the immediate threat of ad blocking, believing that as long as it works to produce content that people want to […]
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