5 key lessons learned about building an Effectiveness Culture Conference 2017
Continue readingTag: data
Data and creativity in perfect harmony 2
Another presentation that argues that data alone and creativity alone are not guarantees of success but the harmonious use of both might be A Conference […]
Continue reading
Data and creativity in perfect harmony
A presentation that argues that data alone and creativity alone are not guarantees of success but the harmonious use of both might be Warc Conference […]
Continue reading
Cadbury takes ROI to new levels by strengthening its partnership with Twitter
Twitter Success Stories, December 2019 Key results With a year of exciting campaigns ahead, Cadbury UK (@CadburyUK) saw an opportunity to boost engagement and increase […]
Continue reading
An FMCG view of how to make TV and social work better together
WARC Admap Essay Competition Entry (Judges Commended), 5th June 2017 Famous Brexiter Oscar Wilde apparently once said “The only thing worse than being talked about […]
Continue reading
An Open Apology on Behalf of Data
A voice against the rising tide of antipathy LinkedIn 24th July 2017 Hi there, It feels like it’s the right time to say something as […]
Continue reading