M&S on why it doesn’t target by age and Mondelez talks about the balance between data and creativity. Marketing Week 5th October 2016 Targeting has […]
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Medialink’s Manning: ad industry has gone too far down the ‘maths route’
In the pursuit for more data, more numbers and more measurement, perhaps the industry has forgotten that it markets to people, not machines, Medialink’s senior […]
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Mondelez: ‘We welcome a bit of ad blocking’
Mondelez International is relaxed about the immediate threat of ad blocking, believing that as long as it works to produce content that people want to […]
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How Mondelez wants its digital partners to pitch for business
Mondelez’s growth analytics manager, Matt Stockbridge, is tired of being pitched by digital advertising companies that don’t understand the FMCG giant’s challenges. Campaign 12th October […]
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Test, learn and partner: Mondelez on how to foster a culture of effectiveness
Being willing to experiment, thinking long term and appreciating the value of old and new media channels alike are all part of a successful approach […]
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Meet the CMOs taking time out before securing their next role
A growing number of CMOs are leaving their roles without a new position to go to. What is their rationale? Marketing Week 29th January 2020 […]
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