WARC Admap Essay Competition Entry (Judges Commended), 5th June 2017 Famous Brexiter Oscar Wilde apparently once said “The only thing worse than being talked about […]
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An Open Apology on Behalf of Data
A voice against the rising tide of antipathy LinkedIn 24th July 2017 Hi there, It feels like it’s the right time to say something as […]
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Top of the Chocs
Analysis and insight of 60 years of Chocolate Advertising LinkedIn 2nd April 2019 Like you I’m sure, there is nothing I like more on a […]
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Mondelez: ‘We welcome a bit of ad blocking’
Mondelez International is relaxed about the immediate threat of ad blocking, believing that as long as it works to produce content that people want to […]
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How Mondelez wants its digital partners to pitch for business
Mondelez’s growth analytics manager, Matt Stockbridge, is tired of being pitched by digital advertising companies that don’t understand the FMCG giant’s challenges. Campaign 12th October […]
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Test, learn and partner: Mondelez on how to foster a culture of effectiveness
Being willing to experiment, thinking long term and appreciating the value of old and new media channels alike are all part of a successful approach […]
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Meet the CMOs taking time out before securing their next role
A growing number of CMOs are leaving their roles without a new position to go to. What is their rationale? Marketing Week 29th January 2020 […]
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Does your advertising pass the ‘give peas a chance’ test?
If you have had success with a campaign it is tempting to over-analyse and post-rationalise. Don’t. Just move on and get some perspective Marketing Week […]
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