M&S on why it doesn’t target by age and Mondelez talks about the balance between data and creativity. Marketing Week 5th October 2016 Targeting has […]
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Medialink’s Manning: ad industry has gone too far down the ‘maths route’
In the pursuit for more data, more numbers and more measurement, perhaps the industry has forgotten that it markets to people, not machines, Medialink’s senior […]
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Effweek 2018 Conference Creating a Marketing Effectiveness Culture
Matt Stockbridge, Growth Analytics Manager, Mondelez Our panel debated how to create a marketing effectiveness culture. Barriers we addressed included organisational silos and the ongoing […]
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Newsworks 2016 Shift Conference AdBlocking debate
Matt Stockbridge, Analytics Manager, Mondelez The idea here was for someone that speakers representing Advertisers, platforms and publishers would present their views on AdBlocking and […]
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BBC News: 9th June 2006
Matt Stockbridge, Account Dirtector, Taylor Nelson Sofres Back in my Kantar agency days in the Summer of 2006 we were all looking forward to the […]
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LoopMe’s Mobile Predictions for 2017 Series
Matt Stockbridge, Growth Analytics Manager, Mondelez 2017 An interview where I was asked to share some campaign highlights and also some predictions for the year. […]
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How international companies are making sense of information and forming effective insights for their business
Matt Stockbridge, Growth Analytics Manager, Mondelez International at IAA Insight Event 2014 Trying to make keep calm and keep on delivering insights and effectiveness in […]
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What are the definitions of old and new media and how do you avoid the pitfalls?
Matt Stockbridge, Growth Analytics Manager, Mondelez International at DMX Dublin 2017 conference Here I am again not answering the question, changing the question and then […]
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How can I leave you if you won’t go away?
Matt Stockbridge, Growth Analytics Manager, Mondelez International at the IAB Engage 2016 conference One my career highlights, being asked to speak at an IAB Engage […]
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Cadbury takes ROI to new levels by strengthening its partnership with Twitter
Twitter Success Stories, December 2019 Key results With a year of exciting campaigns ahead, Cadbury UK (@CadburyUK) saw an opportunity to boost engagement and increase […]
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