Matt Stockbridge, Growth Analytics Manager, Mondelez International at the IAB Engage 2016 conference
One my career highlights, being asked to speak at an IAB Engage conference. One small confession, I hadn’t appreciated the scale of the event. I usually give away some chocolate to help with the feedback scores so notice how I came armed with a box of Creme Eggs to hand out. Somehow that wasn’t going to be enough for the audience of 800+ Digerati. As you will see, I got around that but then wondered how well my content was going to go down. I was basically berating the industry for the way they sell to companies like Mondelez. I must have got away with it as my session got the second highest level of feedback for the overall conference.