How can I leave you if you won’t go away?

Matt Stockbridge, Growth Analytics Manager, Mondelez International at the IAB Engage 2016 conference

One my career highlights, being asked to speak at an IAB Engage conference. One small confession, I hadn’t appreciated the scale of the event. I usually give away some chocolate to help with the feedback scores so notice how I came armed with a box of Creme Eggs to hand out. Somehow that wasn’t going to be enough for the audience of 800+ Digerati. As you will see, I got around that but then wondered how well my content was going to go down. I was basically berating the industry for the way they sell to companies like Mondelez. I must have got away with it as my session got the second highest level of feedback for the overall conference.