Matt Stockbridge, Growth Analytics Manager, Mondelez
Our panel debated how to create a marketing effectiveness culture. Barriers we addressed included organisational silos and the ongoing tension between long-term and short-term.
keynote
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Newsworks 2016 Shift Conference AdBlocking debate
Matt Stockbridge, Analytics Manager, Mondelez
The idea here was for someone that speakers representing Advertisers, platforms and publishers would present their views on AdBlocking and then there was a vote to see who was the most convincing. For the record I came joint second but here are my 5 minutes.
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BBC News: 9th June 2006
Matt Stockbridge, Account Dirtector, Taylor Nelson Sofres
Back in my Kantar agency days in the Summer of 2006 we were all looking forward to the Football World Cup in Germany. At the time the BBC were looking for any insight they could get for a not entirely inclusive piece about opportunities for companies to sell to World Cup Widows. No matter what I told them about not really having any data on that, the following morning I found myself getting interviewed live on the subject. I wasn’t briefed on what questions I was going to be asked whilst getting a hand massage at the same time for some reason.
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LoopMe’s Mobile Predictions for 2017 Series
Matt Stockbridge, Growth Analytics Manager, Mondelez 2017
An interview where I was asked to share some campaign highlights and also some predictions for the year. Obviously they all came true.
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How international companies are making sense of information and forming effective insights for their business
Matt Stockbridge, Growth Analytics Manager, Mondelez International at IAA Insight Event 2014
Trying to make keep calm and keep on delivering insights and effectiveness in a time of great disruption.
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What are the definitions of old and new media and how do you avoid the pitfalls?
Matt Stockbridge, Growth Analytics Manager, Mondelez International at DMX Dublin 2017 conference
Here I am again not answering the question, changing the question and then possibly answering a different one.
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How can I leave you if you won’t go away?
Matt Stockbridge, Growth Analytics Manager, Mondelez International at the IAB Engage 2016 conference
One my career highlights, being asked to speak at an IAB Engage conference. One small confession, I hadn’t appreciated the scale of the event. I usually give away some chocolate to help with the feedback scores so notice how I came armed with a box of Creme Eggs to hand out. Somehow that wasn’t going to be enough for the audience of 800+ Digerati. As you will see, I got around that but then wondered how well my content was going to go down. I was basically berating the industry for the way they sell to companies like Mondelez. I must have got away with it as my session got the second highest level of feedback for the overall conference.