BBC News: 9th June 2006

Matt Stockbridge, Account Dirtector, Taylor Nelson Sofres

Back in my Kantar agency days in the Summer of 2006 we were all looking forward to the Football World Cup in Germany. At the time the BBC were looking for any insight they could get for a not entirely inclusive piece about opportunities for companies to sell to World Cup Widows. No matter what I told them about not really having any data on that, the following morning I found myself getting interviewed live on the subject. I wasn’t briefed on what questions I was going to be asked whilst getting a hand massage at the same time for some reason.