Here I was asked to share about one of our first major foray in to user generated content. This was the first time we had […]
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The Biggest Problem facing Advertiser’s’ today solved
Obviously if I called it some ideas to make your media work better then it would not have been very catchy. This presentation was inspired […]
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Perspectives on Trust
The idea was for an Advertiser, Agency, Publisher and Politician would share for 5 minutes each on their view of trust. Unfortunately the Politician couldn’t […]
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Inside and Out at Mondelez
5 key lessons learned about building an Effectiveness Culture Conference 2017
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Data and creativity in perfect harmony 2
Another presentation that argues that data alone and creativity alone are not guarantees of success but the harmonious use of both might be A Conference […]
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Festival of Marketing 2016: The top takeaways from M&S, Mondelez and Unilever
M&S on why it doesn’t target by age and Mondelez talks about the balance between data and creativity. Marketing Week 5th October 2016 Targeting has […]
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Data and creativity in perfect harmony
A presentation that argues that data alone and creativity alone are not guarantees of success but the harmonious use of both might be Warc Conference […]
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Medialink’s Manning: ad industry has gone too far down the ‘maths route’
In the pursuit for more data, more numbers and more measurement, perhaps the industry has forgotten that it markets to people, not machines, Medialink’s senior […]
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Effweek 2018 Conference Creating a Marketing Effectiveness Culture
Matt Stockbridge, Growth Analytics Manager, Mondelez Our panel debated how to create a marketing effectiveness culture. Barriers we addressed included organisational silos and the ongoing […]
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Newsworks 2016 Shift Conference AdBlocking debate
Matt Stockbridge, Analytics Manager, Mondelez The idea here was for someone that speakers representing Advertisers, platforms and publishers would present their views on AdBlocking and […]
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