Obviously if I called it some ideas to make your media work better then it would not have been very catchy. This presentation was inspired by my essay on how to use TV and Digital more effectively for The WARC Admap prize which you can also view here. I remember spending some time at the begining arguing the case for the use of multiple apostrophes in the title, it was a grammar pedant’s heaven or should that be pedants’
DMX Dublin 2017
