Here I was asked to share about one of our first major foray in to user generated content. This was the first time we had […]
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The Biggest Problem facing Advertiser’s’ today solved
Obviously if I called it some ideas to make your media work better then it would not have been very catchy. This presentation was inspired […]
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Perspectives on Trust
The idea was for an Advertiser, Agency, Publisher and Politician would share for 5 minutes each on their view of trust. Unfortunately the Politician couldn’t […]
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Inside and Out at Mondelez
5 key lessons learned about building an Effectiveness Culture Conference 2017
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Festival of Marketing 2016: The top takeaways from M&S, Mondelez and Unilever
M&S on why it doesn’t target by age and Mondelez talks about the balance between data and creativity. Marketing Week 5th October 2016 Targeting has […]
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Medialink’s Manning: ad industry has gone too far down the ‘maths route’
In the pursuit for more data, more numbers and more measurement, perhaps the industry has forgotten that it markets to people, not machines, Medialink’s senior […]
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Effweek 2018 Conference Creating a Marketing Effectiveness Culture
Matt Stockbridge, Growth Analytics Manager, Mondelez Our panel debated how to create a marketing effectiveness culture. Barriers we addressed included organisational silos and the ongoing […]
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Cadbury takes ROI to new levels by strengthening its partnership with Twitter
Twitter Success Stories, December 2019 Key results With a year of exciting campaigns ahead, Cadbury UK (@CadburyUK) saw an opportunity to boost engagement and increase […]
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An FMCG view of how to make TV and social work better together
WARC Admap Essay Competition Entry (Judges Commended), 5th June 2017 Famous Brexiter Oscar Wilde apparently once said “The only thing worse than being talked about […]
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An Open Apology on Behalf of Data
A voice against the rising tide of antipathy LinkedIn 24th July 2017 Hi there, It feels like it’s the right time to say something as […]
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