Analysis and insight of 60 years of Chocolate Advertising LinkedIn 2nd April 2019 Like you I’m sure, there is nothing I like more on a […]
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Mondelez: ‘We welcome a bit of ad blocking’
Mondelez International is relaxed about the immediate threat of ad blocking, believing that as long as it works to produce content that people want to […]
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How Mondelez wants its digital partners to pitch for business
Mondelez’s growth analytics manager, Matt Stockbridge, is tired of being pitched by digital advertising companies that don’t understand the FMCG giant’s challenges. Campaign 12th October […]
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Test, learn and partner: Mondelez on how to foster a culture of effectiveness
Being willing to experiment, thinking long term and appreciating the value of old and new media channels alike are all part of a successful approach […]
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