Here I was asked to share about one of our first major foray in to user generated content. This was the first time we had put the public in charge of coming up with a new chocolate bar flavour and brand name
FUTR Conference 2019
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The Biggest Problem facing Advertiser’s’ today solved
Obviously if I called it some ideas to make your media work better then it would not have been very catchy. This presentation was inspired by my essay on how to use TV and Digital more effectively for The WARC Admap prize which you can also view here. I remember spending some time at the begining arguing the case for the use of multiple apostrophes in the title, it was a grammar pedant’s heaven or should that be pedants’
DMX Dublin 2017
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Perspectives on Trust
The idea was for an Advertiser, Agency, Publisher and Politician would share for 5 minutes each on their view of trust. Unfortunately the Politician couldn’t make it but here is my offering
UKOM event 2017
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Inside and Out at Mondelez
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Data and creativity in perfect harmony 2
Another presentation that argues that data alone and creativity alone are not guarantees of success but the harmonious use of both might be
A Conference 2017
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Data and creativity in perfect harmony
A presentation that argues that data alone and creativity alone are not guarantees of success but the harmonious use of both might be
Warc Conference 2015
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