Matt Stockbridge, Account Dirtector, Taylor Nelson Sofres Back in my Kantar agency days in the Summer of 2006 we were all looking forward to the […]
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LoopMe’s Mobile Predictions for 2017 Series
Matt Stockbridge, Growth Analytics Manager, Mondelez 2017 An interview where I was asked to share some campaign highlights and also some predictions for the year. […]
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How international companies are making sense of information and forming effective insights for their business
Matt Stockbridge, Growth Analytics Manager, Mondelez International at IAA Insight Event 2014 Trying to make keep calm and keep on delivering insights and effectiveness in […]
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What are the definitions of old and new media and how do you avoid the pitfalls?
Matt Stockbridge, Growth Analytics Manager, Mondelez International at DMX Dublin 2017 conference Here I am again not answering the question, changing the question and then […]
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How can I leave you if you won’t go away?
Matt Stockbridge, Growth Analytics Manager, Mondelez International at the IAB Engage 2016 conference One my career highlights, being asked to speak at an IAB Engage […]
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Cadbury takes ROI to new levels by strengthening its partnership with Twitter
Twitter Success Stories, December 2019 Key results With a year of exciting campaigns ahead, Cadbury UK (@CadburyUK) saw an opportunity to boost engagement and increase […]
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An FMCG view of how to make TV and social work better together
WARC Admap Essay Competition Entry (Judges Commended), 5th June 2017 Famous Brexiter Oscar Wilde apparently once said “The only thing worse than being talked about […]
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An Open Apology on Behalf of Data
A voice against the rising tide of antipathy LinkedIn 24th July 2017 Hi there, It feels like it’s the right time to say something as […]
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Top of the Chocs
Analysis and insight of 60 years of Chocolate Advertising LinkedIn 2nd April 2019 Like you I’m sure, there is nothing I like more on a […]
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Mondelez: ‘We welcome a bit of ad blocking’
Mondelez International is relaxed about the immediate threat of ad blocking, believing that as long as it works to produce content that people want to […]
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