Here I was asked to share about one of our first major foray in to user generated content. This was the first time we had […]
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The Biggest Problem facing Advertiser’s’ today solved
Obviously if I called it some ideas to make your media work better then it would not have been very catchy. This presentation was inspired […]
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Perspectives on Trust
The idea was for an Advertiser, Agency, Publisher and Politician would share for 5 minutes each on their view of trust. Unfortunately the Politician couldn’t […]
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Inside and Out at Mondelez
5 key lessons learned about building an Effectiveness Culture Conference 2017
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Data and creativity in perfect harmony 2
Another presentation that argues that data alone and creativity alone are not guarantees of success but the harmonious use of both might be A Conference […]
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Festival of Marketing 2016: The top takeaways from M&S, Mondelez and Unilever
M&S on why it doesn’t target by age and Mondelez talks about the balance between data and creativity. Marketing Week 5th October 2016 Targeting has […]
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