Here I was asked to share about one of our first major foray in to user generated content. This was the first time we had put the public in charge of coming up with a new chocolate bar flavour and brand name
FUTR Conference 2019
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The Biggest Problem facing Advertiser’s’ today solved
Obviously if I called it some ideas to make your media work better then it would not have been very catchy. This presentation was inspired by my essay on how to use TV and Digital more effectively for The WARC Admap prize which you can also view here. I remember spending some time at the begining arguing the case for the use of multiple apostrophes in the title, it was a grammar pedant’s heaven or should that be pedants’
DMX Dublin 2017
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Perspectives on Trust
The idea was for an Advertiser, Agency, Publisher and Politician would share for 5 minutes each on their view of trust. Unfortunately the Politician couldn’t make it but here is my offering
UKOM event 2017
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Inside and Out at Mondelez
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Data and creativity in perfect harmony 2
Another presentation that argues that data alone and creativity alone are not guarantees of success but the harmonious use of both might be
A Conference 2017
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Data and creativity in perfect harmony
A presentation that argues that data alone and creativity alone are not guarantees of success but the harmonious use of both might be
Warc Conference 2015
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Newsworks 2016 Shift Conference AdBlocking debate
Matt Stockbridge, Analytics Manager, Mondelez
The idea here was for someone that speakers representing Advertisers, platforms and publishers would present their views on AdBlocking and then there was a vote to see who was the most convincing. For the record I came joint second but here are my 5 minutes.
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How international companies are making sense of information and forming effective insights for their business
Matt Stockbridge, Growth Analytics Manager, Mondelez International at IAA Insight Event 2014
Trying to make keep calm and keep on delivering insights and effectiveness in a time of great disruption.
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How can I leave you if you won’t go away?
Matt Stockbridge, Growth Analytics Manager, Mondelez International at the IAB Engage 2016 conference
One my career highlights, being asked to speak at an IAB Engage conference. One small confession, I hadn’t appreciated the scale of the event. I usually give away some chocolate to help with the feedback scores so notice how I came armed with a box of Creme Eggs to hand out. Somehow that wasn’t going to be enough for the audience of 800+ Digerati. As you will see, I got around that but then wondered how well my content was going to go down. I was basically berating the industry for the way they sell to companies like Mondelez. I must have got away with it as my session got the second highest level of feedback for the overall conference.