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  • Presentations

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    How to sell digital solutions to Mondelez

    Video

    IAB Engage 2016 conference

    The Ad-Blocking debate

    Video

    Newsworks 2016 Shift Conference

    Cadbury Inventor Campaign review

    Charts only

    FUTR Conference 2019

    How Mondelez is forming great insights

    Video

    IAA Insight Event 2014

    Building a culture of Effectiveness

    Charts only

    Conference 2018

    Maximising the use of TV with Digital

    Charts only

    DMX Dublin 2017

    My views on the issue of trust

    Charts only

    UKOM Trust Event 2017

    Data and creativity in perfect harmony 2

    Charts only

    A Conference 2017

    Data and creativity in perfect harmony

    Charts only

    Warc Conference 2015

    My views on the issue of trust

    Charts only

    UKOM Trust Event 2017

    Data and creativity in perfect harmony 2

    Charts only

    A Conference 2017

    Data and creativity in perfect harmony

    Charts only

    Warc Conference 2015

  • Analysis

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    How to make TV and Social work together

    WARC Admap Essay Competition Entry (Judges Commended), 5th June 2017

    Cadbury takes ROI to new levels

    Twitter Success Stories, December 2019

    60 years of Chocolate Advertising

    LinkedIn 2nd April 2019

  • Videos

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    Creating a Marketing Effectiveness Culture

    IPA Effweek 2018 Conference

    Old & New media ideas and pitfalls

    DMX Dublin 2017 conference

    Mobile Predictions for 2017

    LoopMe January 2017

    How to sell digital solutions to Mondelez

    IAB Engage 2016 conference

    The Ad-Blocking debate

    Newsworks 2016 Shift Conference

    How Mondelez is forming great insights

    IAA Insight Event 2014

    World Cup Marketing Opportunities

    BBC News: 9th June 2006

  • Articles

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    Does your advertising pass the ‘give peas a chance’ test?

    Marketing Week 19th February 2020

    Meet the CMOs taking time out before securing their next role

    Marketing Week 29th January 2020

    Test, learn and partner: Mondelez on how to foster a culture of effectiveness

    Campaign 25th July 2018

    Medialink’s Manning: ad industry has gone too far down the ‘maths route’

    Campaign 18th May 2018

    An Open Apology on Behalf of Data. A voice against the rising tide of antipathy

    LinkedIn 24th July 2017

    How Mondelez wants its digital partners to pitch for business

    Marketing Week 5th October 2016

    Festival of Marketing 2016: The top takeaways from M&S, Mondelez and Unilever

    Marketing Week 5th October 2016

    Mondelez: ‘We welcome a bit of ad blocking’

    The Drum 1st March 2016

  • Data and creativity in perfect harmony

    Data and creativity in perfect harmony

    A presentation that argues that data alone and creativity alone are not guarantees of success but the harmonious use of both might be

    Warc Conference 2015

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